Little Bee - Blockchain Platform

The company aims to create an ecosystem that allows users to invite friends to become part of their downline, enabling them to earn extra rewards. They plan to build a private blockchain and develop a platform to support this ecosystem.

Industry /
Blockchain

Role /
UX, UI Design

Year /
2023

Software /
Figma

Challenge A

Main Challenges

Challenge B

Users can register through either Web2 or Web3, providing two options for purchasing NFTs: via credit card or cryptocurrency. The order flow should remain consistent, allowing users to switch between payment methods seamlessly.

If a user purchases an NFT using a credit card, there is a risk that they may request a refund after receiving the NFT airdrop to their wallet, resulting in the company losing the payment without the ability to recover the funds.

Bridging is a crucial process for users to collect their rewards. Since the company is using a private blockchain, it needs to bridge to a public chain for users to withdraw their funds. The bridging process should be user-friendly and clearly defined to ensure a smooth experience for users.

Understanding the Problem

User Research

We explored various CMS platforms as references to identify best practices for managing digital assets and to pinpoint any pain points associated with using these platforms.

User Journey Map & User Flow

As for bridging assets process, we created a flow to understanding the process.

Challenges and Breakthrough

Test ideas with wireframes

Wireframes & UI Design

52+ screens 2 prototypes

Design System

Finalise

Challenge A

Challenge B (wireframe)

Challenge B (solution)

Challenge B (UI)